EssentialsofMarketingResearch3-4 下载

EssentialsofMarketingResearch3-4 34页DOC-Information,Reducesuncertainty,Helpsfocusdecisionmaking,TypesOfResearch,Exploratory,Descriptive,Causal,UncertaintyInfluencesTheTypeOfResearch,DegreeofProblemDefinition,ExploratoryResearch,Initialresearchconductedtoclarifyanddefinethenatureofaproblem,Doesnotprovideconclusiveevidence,Subsequentresearchexpected,DescriptiveResearch,Describescharacteristicsofapopulationorphenomenon,Someunderstandingofthenatureoftheproblem,,,,DescriptiveResearchExample,WeightWatchersaveragecustomer,Womanabout40yearsold,Householdincomeofabout$50,000,Atleastsomecollegeeducation,Tryingtojugglechildrenandajob,
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